Building A Sharper Competitive Advantage
Press and marketing communications, while valued, have traditionally been a secondary consideration handled by the company's top executives. Although this worked well initially, by 2001, with its business booming, Message Secure needed a source of collateral and press materials to fully capitalize on its skyrocketing business opportunities. Many of its key white papers articulating the company's technical expertise were out of date. The company's Web site needed to be recast to satisfy the firm's marketing and customer service objectives. Message Secure also wanted to leverage its customer base by providing publications critical to its key vertical market with case studies and other editorial content to promote its solutions.
Message Secure needed a corporate communications resource that would enable it to develop and refine its press and marketing materials without overtaxing its executives.
Brisson Group provides Message Secure with the following communications and services:
Utilizing Brisson Group, Message Secure rapidly takes advantage of every press and marketing opportunity. Brisson Group quickly mastered the firm's services and key messages, writing and placing three bylined articles in its first three months. Message Secure, as a result, now enjoys fruitful relationships with its top-tier business journals and has captured several leads from published Brisson Group articles.
Most importantly, Message Secure today offers its customers white papers, brochures, success stories and Web content commensurate with the quality of its network security solutions. Brisson Group also holds regular monthly meetings to address the firm's ongoing needs and manage projects.
"Brisson Group is completely attuned to our business," said Mike Ryan, vice president Sales and Marketing, Message Secure Corporation. "They quickly stepped in with extremely positive results. The quality and care with which they work is apparent in every piece."